
BACHELOR OF ARTS (VISUAL COMM)
Bachelor of Arts (Visual Communication) or BA (VisComm) with majors in:
▪ Animation
▪ Games Design
▪ Graphic Design
▪ Multimedia Design
▪ Moving Image
▪ Photography
Period of study:
Full time – 3 years
Part time – 6 years
Academic Calendar:
Term 1 January – March
Term 2 April – June
Term 3 July – September
Term 4 October - December
There are 4 terms in 2 semesters.
Mode of Deliver:
Lectures
Tutorial
Workshop
Internship
Progression Pathways:
Admission Criteria:
▪ Successful completion of a 2-year Raffles Design Institute Advanced Diploma or a recognised equivalent qualification, together with a design portfolio (Students with relevant career experience and design portfolio, which evidences a standard of work suitable for entry to the Top-up degree level, may also be considered)
▪ An IELTS score of 6.0 (Academic Module) or other evidence of equivalent English language ability such as an approved progression in the English language program through the REC diploma and advanced diploma programs
Typical Programme structure:
| Perception |
Psychology of perception
Physiology of perception |
Communication theory |
Types of communication
The common theories |
Media |
Propaganda
Mass media and its influence
Computer mediated media
Reading of images and film |
Language |
Tools to study language
Types and classification
The use of language |
Visual communication |
Semiotics
Visual Persuasion
Image analysis
Visual communication across different media |
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For application, please click here.
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